Overview

Inspired by the rich history and mystery of Salem, Massachusetts, Black Oak Brew offers a fresh take on craft beer. The lineup features premium, fruit-infused pale ales that balance bold flavors with smooth drinkability. Brewed with quality ingredients and a nod to tradition, Black Oak Brew is perfect for those who appreciate great beer with a story behind it. 

Key tools

  • Adobe Illustrator

  • Adobe Photoshop


Highlighted skills

  • Logo design

  • Typography

  • Product design


Main goal

  • Develop flavors to peak interest as well as designs that coordinate to them

  • Maintain consistency by using thin rules/lines throughout various touch points

  • Create a brand that matches the energy of the original location of the product

  • Appeal to a young adult to adult audience that has an interest in unique ale

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Steve Madden