Overview
Inspired by the rich history and mystery of Salem, Massachusetts, Black Oak Brew offers a fresh take on craft beer. The lineup features premium, fruit-infused pale ales that balance bold flavors with smooth drinkability. Brewed with quality ingredients and a nod to tradition, Black Oak Brew is perfect for those who appreciate great beer with a story behind it.
Key tools
Adobe Illustrator
Adobe Photoshop
Highlighted skills
Logo design
Typography
Product design
Main goal
Develop flavors to peak interest as well as designs that coordinate to them
Maintain consistency by using thin rules/lines throughout various touch points
Create a brand that matches the energy of the original location of the product
Appeal to a young adult to adult audience that has an interest in unique ale