Overview
Crafts three distinct luxury chocolate bars, each inspired by Peru, Honduras, and Mexico, celebrating the deep, complex flavors of these regions. The packaging mirrors the chocolate’s indulgent essence with a bold, velvet-like aesthetic, evoking a sense of richness and smoothness in both look and taste. Expanding beyond the chocolate itself, the brand establishes an immersive in-store experience, where customers can explore the flavors in a curated setting. Branded merchandise, such as high-quality shirts, towels, and elegantly designed water bottles, enhances the brand’s presence, making it more than just a product but a lifestyle experience.
Key tools
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Highlighted skills
Logo design
Color theory
Typography
Product design
Environmental design
Main goal
Developed a cohesive visual identity to enhance the sophisticated and high end value of the brand
Challenged the usage of the logo to crete patterns and a metallic look
Explored the use of texture in the packaging to reinforce a solf and sleek high end design