West Chester University

2024

Crafts three distinct luxury chocolate bars, each inspired by Peru, Honduras, and Mexico, celebrating the deep, complex flavors of these regions. The packaging mirrors the chocolate’s indulgent essence with a bold, velvet-like aesthetic, evoking a sense of richness and smoothness in both look and taste. Expanding beyond the chocolate itself, the brand establishes an immersive in-store experience, where customers can explore the flavors in a curated setting. Branded merchandise, such as high-quality shirts, towels, and elegantly designed water bottles, enhance the brand’s presence, making it more than just a product but a lifestyle experience.