Overview
Corporate design
Design work at Nationwide Insurance involves creating visual content that supports marketing, communications, and digital initiatives across various campaigns and platforms. This includes graphics for social media, internal communications, and promotional materials, all developed with strict adherence to Nationwide’s brand standards. Designs maintain consistency in color, typography, imagery, and overall tone, ensuring a cohesive and professional brand identity. The work translates complex insurance concepts into clear, approachable visuals that effectively engage diverse audiences while reinforcing the brand’s messaging.
Let’s Champion Rider Safety Campaign
Nationwide Insurance promotes safe use of ATVs and UTVs across recreational and agricultural contexts. The campaign creates educational materials, safety guides, and training resources that adhere to Nationwide’s brand standards, translating complex safety information into clear, engaging visuals. By emphasizing protective equipment, responsible riding practices, and community awareness, the campaign reinforces Nationwide’s commitment to safety while connecting with diverse audiences across multiple platforms and campaigns.
Iowa State Fair- Chopped
At the Iowa State Fair, Nationwide Insurance partners with Food Bank of Iowa to support hunger-relief initiatives. This collaboration includes sponsoring the “Chopped” cooking contest, promoting affordable, pantry-friendly recipes, and helping highlight food rescue and donation programs. Through this partnership, Nationwide amplifies community impact, raising awareness about food insecurity while providing practical resources and support to families in need.
Key tools
Adobe Indesign
Adobe Photoshop
Highlighted skills
Brand guidelines
Typography
Visual storytelling
Main goal
Strengthen brand identity by developing engaging and immersive environmental designs.